Search Engine Optimization Minneapolis

Based in Duluth, Minnesota aimClear provides search engine optimization and Internet marketing strategy services (SEM) to many client companies (whose sizes range from $500K to 1 billion +) in Minneapolis and nationally. We partner with interactive design, e-commerce, PR, advertising and application development companies throughout Minnesota to bring SEO friendly website development teams to mutual clients. We seek out partners and clients where we feel the relationship is a good cultural fit.

Organic Prominence Attaining organic (also referred to as traditional or natural) search engine rankings, for keywords relating to your business, is a critical arrow in the SEM quiver.

It's just common sense that the content on your website respond to what customers actually seek. Search engine optimization is both a technique and an ethic. Basic technical attributes of a website must confirm to "best practice" specifications to achieve results. The commitment to provide relevant content is key.

Paid Placement
PPC (pay per click), CPM, content networks, affiliate marketing, and other paid placement methods are used to supplement missing organic prominence and brand. Unlike any other type of media placement in the history of marketing, Internet paid placement offers the ability to track ROI completely. A media buyer's ability to associate specific keyword purchases with sales and information request records means that Internet marketing and web promotion expenditures can always be associated with traditional metrics like conversion, profit, loss, success, and failure.

Social Media Optimization (SMO)
SMO refers to channels where communities use websites focused on shared bookmarks (del.icio.us, shadows, furl, myweb, diigo), tag engines, blogs, RSS feeds (technorati, bloglines, feedburner, wordpress), collaborative directories (prefound, zimbio, wikipedia), personalized verticals (eurekster, rollyo), collaborative harvesters (digg, netscape, reddit, popurls), social Q and A sites (YahooAnswers, answerbag) , social networking sites (mySpace, facebook), and media sharing/community sites (utube, flickr).

Success in social media channels is about creating content which delights and amazes communities who have similar interests. Aside from the good will it garners when practiced holistically, success in social media venues can generate significant spikes of traffic and highly relevant back links, which bolster your organic search engine prominence.