Amanda Farley is a marketer, performance strategist, and business success leader. She is VP of Growth at Aimclear®, a highly decorated, integrated marketing agency dominant in customer acquisition and winner of 17 US Search Awards including 5X most recent Best Integrated Agency. Aimclear’s differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing.
Amanda’s experience includes 11+ years as Managing Partner running a 20-person integrated team which achieved national recognition. Her B2B and B2C marketing leadership experience runs deep in healthcare, professional services, ecommerce, and global IoT (smart homes, smart cities, smart cars, etc.). Her expertise extends to international agriculture, food conglomerates, influencer driven ecommerce sales, automotive aftermarket diagnostic tooling and electric vehicle charging systems, finance, major non-profits, and other verticals.
A rising star on the American conference circuit, Amanda has electrified numerous search and social marketing conferences including SMX (Advanced, West, Report, etc.), HeroCon, PRSA Detroit, FoundCon, and TogetherDigital. She published critically respected thought leadership articles in first tier industry publications including SearchEngineLand and MarketingLand. Amanda judges the annual Global Content Awards and UK App Awards.
Clients and colleagues describe Amanda as an “Expert in behavioral strategy,” always “Thinking ahead and looking out for blind spots,” has a “Genuine dedication to success of team,” a “Breath of fresh air,” “Student of the industry,” and demonstrates a “Well-rounded expertise.”
Accolades for Amanda’s work include: Interactive Marketing Awards Best Interactive B2B Campaign (Bosch), Finny Killer Content Award, PRSA ECD Diamond Award, US Social Media Communication Award for Non-Profit, Hermes Creative Award Winner (social media), Marcom Gold Content Award (Social Media Facebook Engagement, Humane Society of Macomb), IABC Detroit Best Integrated Marketing Campaign (Senior Village Management), and a finalist for Landy’s Search Female Marketer of the Year.
Away from the office you’ll find Amanda hanging with the kids, supporting her husband’s art gallery tattoo studio, sailing Lake St. Clair, indulging her energetic Disney obsession, and attending live music events.