Agency vs. In-House: The Two-Sided Coin of Marketing
As some may have seen, I will be transitioning out of agency life, and moving to an in-house role. Most people didn’t really get to know me until I started
As some may have seen, I will be transitioning out of agency life, and moving to an in-house role. Most people didn’t really get to know me until I started
After a lot of ballyhoo the past year or so around the forthcoming California Consumer Protection Act (CCPA), it finally rolled out on July 2nd. Many media buyers came back
Another week, another news cycle! Video continues to puff its chest mightily, Google explains the Discover experience, Make Responsive More Dynamic! (Is that the most ad-tech headline ever?) Google Ads
Welcome to another week of the top stories we’re eyeballing here at AIMCLEAR. This week, Facebook drives media buyers insane (we know, what else is new?), TikTok goes for it,
If there’s one thing for-sure happening during Covid-19, it’s companies taking a hard look at their marketing. Some of it was by necessity (“should we really feature photos of a
Before you fire up those 6-ft-away 4th of July festivities, it was yet another busy week in the land of digital. Here are the top things we’ve had our eye
Imagine this: you create a fun, kitschy product brand on Shopify. Your customers love you, your product names sing, and your packaging is awesome. And then you try to run
Like many of us, Covid-19 has meant cleaning house and upgrading things. The platforms are no exception, with updates rolling out one after the other. Here’s the tea so far
Despite slow-time movement of COVID-19, it’s causing a lot of fast changes in the media world. This week’s news is a mix of advertising pushes tied to how buyers and
Welcome to News You Need, highlighting the stories from last week that caught our eye! Should we Stop the Covid Convos? Advertisers have gone through a few phases during Covid.