The world of online advertising recently has seen a dramatic increase in phishing attempts by fake Facebook and Google ad reps. Anyone involved in online marketing may have received these
Absent a pardon, Google Analytics 4 will become channel law as of July 1, 2023, replacing Universal Analytics. UA was first announced at Google’s 2012 Summit and has since been
Google’s Performance Max (AKA pMax, PMAX, Pmax, P-Max, etc.) has received mixed reviews from marketers of various stripes. One thing’s for sure, any one opinion of Performance Max’s efficacy may
The Duluth News Tribune has published an article I wrote, “Local View: Deeper dig into data reveals concern for Duluth tourism.” To form the article, I worked with teammates who
ChatGPT is all the rage. This latest evolution of artificial chat intelligence has some marketers worried about their jobs. Output from ChatGPT ranges from extraordinary to equivocating, self-admittedly incorrect, and
When strategizing digital marketing promotions, it’s crucial for marketers to align offers made with targeted audiences’ needs. Otherwise, the potential outcome can be compromised, or worse – the process can
Every year at about this time, the blogosphere is plush with year-to-come marketing predictions. True, AIMCLEAR works hard to keep up-to-the-minute-current in theory and practices. And, key to our agency
A Facebook Page still sending significant free traffic to external destinations without requiring ads is a goose laying golden eggs. But, will the free traffic last? This article offers criteria
Today, we are going to discuss the 5 core elements of a solid brand. Before we do, it’s important to understand what a brand really is. This will bring home
In honor of the upcoming holiday weekend, we at AIMCLEAR decided to dish up a Thanksgiving dinner-sized portion of marketing news this week. Here’s what you need to know to
