As part of our integrated marketing approach to customer success, Aimclear provides a full range of Search Engine Optimization (SEO) services, including on-page, local, and technical SEO. We work with our clients to identify audiences for branded search and non-branded search. We conduct comprehensive site audits, help to define goals, direct content creation, define technical requirements (and can also implement/provide development resources), as well as guide the strategy for increasing the number of quality website visitors.
More website traffic doesn’t always mean it’s the right website traffic and knowing the difference is crucial.
On-page SEO Services
Your site’s content, how it’s structured, described (in the meta data) and whether or not it addresses searcher intent is critical for search engine visibility. Some of the on-page SEO services we provide include (but are not limited to):
- Content audit
- Internal linking strategy
- Keyword research
- Gap analysis
- Competitive analysis
- Backlink analysis
Technical SEO Services
The technical foundation of your website has significant influence over whether or not your content surfaces in the SERPs (search engine results pages). We cover these technical SEO basics and more as part of a full SEO audit:
- Crawlability and indexability by search engines
- Page speed and site performance
- Accessibility by all users and devices
- Schema markup (audit and opportunities)
Local SEO Services
For businesses that focus on a local clientele or have multiple locations serving multiple geographies, having a solid local seo strategy means the difference between success and failure in the SERPs. Our local SEO services include (but are not limited to):
- GMB (Google My Business), Bing Places and Apple Maps listings audits and enhancements
- Comprehensive Local citations (NAP) audit
- Reviews/rating analysis & strategy
- Competitive analysis
Website Accessibility & WCAG Compliance
SEO is deeper than ranking well for a set of keywords. Good SEO ensures that each page is accessible for all users with all abilities. Aimclear works with clients to ensure that they are continually improving their website’s accessibility. We follow the Web Content Accessibility Guidelines (WCAG) set forth by the World Wide Web Consortium’s (W3C) Web Accessibility Initiative (WAI) to meet the core accessibility principles:
- Perceivable information and user interface
- Operable user interface and navigation
- Understandable information and user interface
- Robust content and reliable interpretation
To learn more about how important – and directly tied to SEO success – following the guidelines is, we’ve created a WCAG resource guide you can download for free.
Our work drives a site’s visibility and improves organic traffic results to meet our clients’ goals across the spectrum – including increasing online purchases, lead generation, reputation management, customer service, and branding. We partner with clients to establish a strategy and framework for success to ensure that our goals are attainable and scalable, and increase both visibility as well as ROI goals.
Contact us and let us know how we can work together to create a successful SEO strategy for your business.